Adjunct Instructor, Multiplatform Content Creation IApply (https://facultypositions.usc.edu/FAS/application/position?postingId=REQ20149475) Annenberg School for Communication and Journalism Faculty Los Angeles, California

The M.S. in Public Relations Innovation, Strategy and Management (MSPRISM) online program at the University of Southern California’s Annenberg School for Communication and Journalism seeks a qualified Adjunct Lecturer to teach the coursePRSM 520: Multiplatform Content Creation I. This course introduces brand storytelling and the tools used to create content across paid, earned, owned and shared media, with a focus on web-based content. In this course, the Adjunct Lecturer will teach students how to:

· Assess the building blocks of a brand for the purpose of storytelling.

· Recommend a brand storytelling technique for a communication challenge, opportunity or project.

· Design a basic website to support a brand’s story.

· Evaluate appropriate content creation tools for a communication challenge, opportunity or project.

· Develop multimedia content for a target audience using fundamental principles of persuasive messaging, design and production.

· Assess effective techniques for search engine optimization (SEO) for a communication challenge, opportunity or project.

Requirements for consideration include a B.A., B.S., M.S., or an M.A. degree in a related field. Previous teaching experience, particularly online teaching experience, is desirable. For some courses, outstanding professional experience may be substituted for academic credentials.

The M.S. in Public Relations Innovation, Strategy and Management (MSPRISM) online program at the University of Southern California’s Annenberg School for Communication and Journalism seeks a qualified Adjunct Lecturer to teach the coursePRSM 520: Multiplatform Content Creation I. This course introduces brand storytelling and the tools used to create content across paid, earned, owned and shared media, with a focus on web-based content. In this course, the Adjunct Lecturer will teach students how to:

· Assess the building blocks of a brand for the purpose of storytelling.

· Recommend a brand storytelling technique for a communication challenge, opportunity or project.

· Design a basic website to support a brand’s story.

· Evaluate appropriate content creation tools for a communication challenge, opportunity or project.

· Develop multimedia content for a target audience using fundamental principles of persuasive messaging, design and production.

· Assess effective techniques for search engine optimization (SEO) for a communication challenge, opportunity or project.

Requirements for consideration include a B.A., B.S., M.S., or an M.A. degree in a related field. Previous teaching experience, particularly online teaching experience, is desirable. For some courses, outstanding professional experience may be substituted for academic credentials.

REQ20149475 Posted Date: 05/16/2024