Carilion Clinic Digital Marketing Specialist in Roanoke, Virginia

Job Summary

The Digital Marketing Specialist takes innovative approaches to lead the development and execution of integrated digital marketing campaigns to achieve business goals. This tech-savvy trendsetter has a strong grasp of current marketing tools and strategies, always looking for new ways to improve results and increase brand awareness.

Position Responsibilities:

  • Perform daily account management of social media advertising campaigns and of pay-per-click accounts on Google Ads, Yahoo, Bing and other search platforms

  • Monitor and maintain keyword bids, daily and monthly budget caps, impression share, quality score and other important account metrics

  • Perform keyword research for search and display campaigns

  • Manage and maintain updates for large keyword lists

  • Provide recommendations and execute strategies for campaign structuring, targeting, display network and other facets of paid advertising, as well as keyword opportunities

  • Support the generation and creation of new paid digital marketing campaigns, including search, display and social media

  • Generate weekly and monthly reports for all major metrics, goals tracking, revenue tracking and other paid digital campaign initiatives

  • Keep pace with search engine, PPC and social media advertising industry trends and developments

  • Monitor and evaluate results and performance across our digital marketing channels

  • Support the review and analysis of our websites to identify areas that can be improved and optimized in regard to SEO

  • Support monitoring and administration of web analytics dashboards, reports and key reporting tools and point out key areas of importance in accordance with our goals

Experience, Knowledge, Skills and Competencies:

  • 1-3 years of experience in search engine marketing (SEM) and paid search (PPC)

  • 1-3 years experience working with popular PPC ad platforms (Google Ads, Yahoo, Bing)

  • 1-3 years experience in social media advertising (Facebook, Instagram, YouTube, Twitter, LinkedIn and Pinterest)

  • Experience in search engine optimization (SEO)

  • Experience with website analysis using a variety of analytics tools, including Google Analytics as well as internal reporting tools

  • Experience in optimizing landing pages and consumer funnels

  • Experience with A/B and multivariate experiments

  • Up-to-date with the latest trends and best practices in digital marketing and measurement

  • Google Ads/Bing certification a plus

Be at your best with an organization that equips you to do so. Whose people unite in making lives better. At Carilion Clinic, we help communities stay healthy and our region grow stronger through compassionate care, medical education and research, and neighborhood outreach. As part of our team you can expect professional stability, strong technological resources, and the advancement potential of a regional leader.

Based in Roanoke, VA, we are an award-winning, community-based network of hospitals, primary and specialty physician practices, and affiliations with prestigious academic medical institutions. Explore how joining a regional leader can enhance your ability to learn, grow, and succeed.

Minimum Qualifications

Education: Bachelor's degree required.

Experience: Three years of related experience required. Experience within specialized area strongly preferred. Completion of a Master’s degree in a related field with demonstrated relevant experience may substitute for experience requirement.

Other Minimum Qualifications: Must possess excellent customer service and written/verbal communication skills, including presentation skills. Demonstrated analytical thinking and interpersonal skills. Must work well in a team environment and have a solid working knowledge of Microsoft Office programs. Demonstrated resourcefulness and ability to work on multiple tasks/projects while meeting deadlines and being flexible in an environment of changing priorities.

Our Values

Below are our core values that we strive to embody and expect of all our team members:

CommUNITY: Working in unison to serve our community, our Carilion family and our loved ones.

Courage: Doing what’s right for our patients without question.

Commitment: Unwavering in our quest for exceptional quality and service.

Compassion: Putting heart into everything we do.

Curiosity: Fostering creativity and innovation in our pursuit of excellence.

Requisition Number: 24933

Employment Status: Full time

Location: 213 McClanahan

Shift: Day

Shift Details: Primarily Monday-Friday; 8:00 a.m. - 5:00 p.m.


Recruiter Phone: 540-983-4039

Recruiter Email:


As a not-for-profit organization, we pride ourselves on investing in our employees and the communities we serve.

Our employees strive to provide quality care in serving over 1 million residents in Virginia while living and growing their careers in the country's most livable cities and towns.

Headquartered in Roanoke, Va., Carilion Clinic is a robust system of small and large award-winning hospitals, Level 1 and 3 trauma centers, Level 3 NICU, Institute of Orthopedics and Neurosciences, multi-specialty physician practices, and The Virginia Tech Carilion School of Medicine and Research Institute.

Equal Opportunity Employer

Minorities/Females/Protected Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity

Carilion Clinic is a drug-free workplace.

Posting Notes: